Similarly in Wretch 32's music video of Unorthodox they include text on the screen that is the same as the lyrics. We wanted to incorporate this into our music video as it would not only have similar conventions to other media texts with the same genre as ours. We also wanted to use this as it looks aesthetically pleasing and would entice the audience into the music video.
This method is also used in Wretch 32's music video of Unorthodox. We decided that we would use this but in a different style to the original idea. In the Wretch 32 music video the text is pasted as syllables and are pasted on top of each other. We decided that we would have the syllables all spaced out and so that they they make up the word unorthodox.
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| This is the text from the Official version of Unorthodox |
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