Editing - Effects Text

Similarly in Wretch 32's music video of Unorthodox they include text on the screen that is the same as the lyrics. We wanted to incorporate this into our music video as it would not only have similar conventions to other media texts with the same genre as ours. We also wanted to use this as it looks aesthetically pleasing and would entice the audience into the music video. 

This method is also used in Wretch 32's music video of Unorthodox. We decided that we would use this but in a different style to the original idea. In the Wretch 32 music video the text is pasted as syllables and are pasted on top of each other. We decided that we would have the syllables all spaced out and so that they they make up the word unorthodox. 

This is the text from the Official version of Unorthodox 

Editing - Effects Chroma Key

Whilst editing me and my partner decided to add a wide variety of different effects, this way we would keep the audience entertained, as it's just going to be Harrison and nick performing for a couple of minutes, this means that the audience need to be entertained and the can be achieved through editing. As the tempo of our song is relatively fast we need to make sure that there are fast cuts to match the tempo of the song and so that there is a sense of fluidity.

The first effect that we used is called a chroma key, in order to get this effect it is very different on certain editing software. For final cut it was simple compared to others as the effect was already installed. This effect gave us the ability to make a certain colour stand out and the rest of the video be in black and white, we thought that this was a great effect to use as it would keep the audience entertained.

Editing - Effects Letter-boxing

In lesson we learnt about how to use letter-boxing which is a way of creating more that one video to fit on a frame. We decided to use this within our music video as it would engage the audience into our music video. Also from the assessment criteria it said that we had to use a variety of shots and editing techniques this led us to use this method of editing. Me and Harrison decided to use this at the start of the music video and to synchronies it with the beat of the song. I believed that this would be a great way of keeping the audience entertained and unsure about what is going to happen next.

Editing Techniques

Within the first minute of our A2 production there are many different editing techniques that are used to keep the audience engaged in our music video, we used this different techniques so that the audience don't get bored of watching our video and are always engaged.

The first shot is of Harrison with the urban environment as his background, i decided that it would be a good idea to have a focus on Harrison for the establishing shot of the music video. This shot is achieved making the camera focus on the target, I placed my hand in-front of the camera so that it focused on my hand then quickly cut to Harrison as the camera was focused on my hand as close range it therefore needed to focus on Harrison who is far away from the camera creating this effect.

I thought that this would be a great way of establishing Harrison and also the urban environment behind him. Although this wasn't completed during post production I still thought that it was a great effect to use to engage the audience into the music video.

Update on Editing

So far me and Harrison have completed the first minute of our music video, this is a great achievement for  us as we are nearly half way to completing the whole music video. As our whole music video is performance it mainly consists of Harrison and Nick singing, this is very changeling to edit as lip syncing is very hard to achieve successfully also as the lyrics are coming quicker compared to an acoustic song.

Within the first sequence there are many different editing techniques that i have incorporated into the music video this is to get an audience response and to also keep the audience engaged in the text and bore them. As it is only Nick and Harrison singing this is going to be very hard to achieve and keeping the audience engaged is going to be a hard task, however we believe that we can complete this with different editing techniques to keep the audience engaged.

Rough Cut Completed

We have finally completed the rough cut of our music video, although this has taken me and Harrison a long time to complete we both believe that because our rough cut contained a lot of the editing we was going to use in our final draft there isn't much editing to do then we expected. So far our rough cut is 2 minutes 30 seconds long, although this may seem like a short music video there is a lot of footage we had to use because of all the fast cuts and changing location as much as we could. 


A lot of hard work has been put into the rough cut of the music video and we believe that there isn't much time needed in order to complete the final draft. Although there are a few changes we are planning to make this shouldn't take much time. As soon as we have finished out final music video all of our concentration will be on the ancillary task.

Screenshot of a sample of the rough cut

Different Shots

Before filming we looked at the assessment criteria to see what we needed to achieve when filming in London. To achieve level 4 we needed to make sure that we included controlled use of the camera, attention to framing, variety of shot sizes and close attention to mise en scene.

When filming in London I always referred to this assessment criteria and made sure that all of the shot's i took would reach level four, I paid close attention to the framing of all of the shots and made sure that both characters were centre frame and that all the concentration was on them. I also made sure that each character was framed properly by having Harrison on the left of the frame and nick on the right. I tried to keep this consistent throughout the music video.

It was important that I paid close attention to the cinematography and framing of each shots as it would increase our grade in the music video. I believe that when filming i managed to do this successfully.